Staff Profiles

With experience on a large array of projects for both UK and overseas clients, James’s core responsibility involves analysis of demand, performance and resource deployment for emergency services.

The results from James’s analysis are crucial inputs when populating and running ORH’s simulation and optimisation models. James has also completed key strategic planning work for UK sports councils.

James’s experience at ORH includes:

• Detailed analysis of both emergency service CAD and telephony-based workload data
• Cleaning and manipulating large client datasets to create inputs for ORH’s in-house modelling and optimisation software
• Simulation of emergency services, observing the response performance impacts of changes to demand, vehicle dispatch policies and other service time components
• Modelling the provision of sports facilities at local and national levels

Guy has been involved in numerous data analysis and modelling reviews for emergency services, both in the UK and overseas. He works closely with clients to understand their requirements, and tailors the use of ORH’s simulation and optimisation software to solve complex service planning issues.

Guy’s experience at ORH includes:

• Modelling the impacts on staffing and response performance of increasing demand, changing standards, and operational changes on emergency services.
• Analysing the impact of increasing and often ageing populations on future incident profiles for emergency services in the UK and abroad.
• Using ORH’s internal modelling software to identify new response locations and areas for consolidation and rationalisation of estates and crewing requirements.

Before joining ORH in 2024, Iain was an operational station manager in the Strategic Development department of West Yorkshire Fire and Rescue Service where he spent nearly fifteen years developing and introducing Community Risk Management Plans. He has degrees in Manufacture Systems Engineering, Software Engineering, Fire Safety and a Master’s in Business Administration.

Whilst he has worked at ORH, Iain has been involved in numerous projects for emergency services providing invaluable insight into the day-to-day operations of fire and rescue services.

Iain’s experience at ORH includes:

• Preparing and analysing large data sets from clients Incident Recording Systems.
• Optimising station locations and shift patterns using ORH software to maximise efficiency and minimise costs.
• Analysing risk levels at regional and national levels.
• Producing detailed risk profiles for fire and rescue services to set the foundations for their CRMP.

After completing his degree in graphic design Ryan worked in a number of GIS positions, evolving from a focus on visual presentation of information into data management and process improvement, building user portals, interfaces, and systems to help integrate different applications. By the time he joined ORH in 2022, he had become an expert user of the two leading GIS platforms ArcGIS and MapInfo with fluency in SQL and MapBASIC languages, and a strong understanding of spatial data analysis requirements.

At ORH, Ryan works in process improvement automating GIS tasks in MapBASIC to increase the efficiency of core project procedures and reduce the potential for human error. He has built tools to that create networks and nodesets for projects, manage incident data, help with facility planning and produce maps that are visually appealing, easy to parse and consistent with ORH’s corporate style.

So far Ryan has developed the following at ORH:

• FACBAT, a tool for batching facilities and population data ready for linking into travel time matrices for use in the Facility Planning Model (FPM) used by SportsEngland.
• NETFIX, a program that converts raw highway data into ORH network tables that are used to produce journeys between stations and incidents.
• AGG, a tool for turning project areas into a dot matrix of nodes, integral for modelling
• MERV, a tool which assigns incident data to locations in these nodesets, helping with the understanding of demand
• LOCI, a tool for creating SiteSearch plans; heatmap-style visuals that indicate prime locations for new fire or ambulance stations to sustain and improve coverage
• BASER, a tool for automatically producing a base plan for use in reports to a consistent corporate standard

As our lead on Business Support, Natalie heads up our internal continuous improvement programme and ensures that iterative developments are always seen across projects.

Bringing a wealth of project management experience from previous roles, Natalie provides business support, event organisation and compliance guidance across the company.

Natalie’s experience includes:

• Organising our annual client conference
• Leading on all compliance queries, the process improvement programme and the attainment of accreditations such as ISO
• Managing and coordinating all tender responses and processes

Diane has a long association with ORH, having joined the company as a part-time admin assistant in 1996. Her role has expanded over the intervening years into the office manager position where she oversees the day-to-day running of the office, keeps the accounts for the company and provides support to both the managing director and ORH’s growing team of consultants and analysts.

Proof-reading and editing are one of her competencies which Diane particularly enjoys, and this is put to good use during the reporting stages of most ORH projects.

When not at work, Diane loves the outdoor life and spends much of her free time riding her horse in forestry land on the Berkshire/Hampshire border. Cryptic crosswords, jigsaw puzzles and reading are other favourite past times, and she is also an avid follower of Formula 1.

Since joining ORH in 2017, Tom has been involved in a range of projects for all three emergency services in the UK and overseas in Canada and Australia. His involvement in projects typically spans a wide variety of tasks, from data collection and analysis to simulation and optimisation modelling. He also is part of the team that models sports facility locations for Sport England and sportscotland.

Tom’s experience at ORH includes:

• Analysis of ambulance and fire service CAD workload data for UK and overseas clients.
• Optimising station locations and shift patterns using ORH’s bespoke software in order to improve emergency response times.
• Taking part in practitioner workshops to gain insight of inner workings of organisations to feed into modelling.
• Sports facility modelling, locally and nationally across the UK.
• Developing internal and external tools and processes and investigating new analysis workflows.

Isaac is a geography graduate with experience of statistical analysis, mapping and modelling. Before joining ORH, Isaac was a Research Analyst which involved the design and creation of questionnaires to obtain accurate and relevant information.

Isaac works with Sport England and sportscotland to support the delivery of the Facilities Planning Model (FPM), modelling sports facility provision for local authorities and nationally. He is responsible for the management of and updates to parameters used in the FPM. This involves calculating demand for different sports from analysis of participation and frequency trends, and calculating travel times, activity durations and facility usage by time of day, from various survey sources.

Isaac’s experience at ORH includes:

• Running FPM jobs to schedule, supporting others and liaising with third parties.
• Creating bespoke geographical population distributions from local authority housing allocations.
• Testing development of improving FPM processes using SQL.
• Using ORH’s Demand Coverage Model (DCM) to visualise facility provision to assess coverage and determine optimal locations for new service provision.

Praviga joined ORH after finishing her degree in Mathematics; through this, she gained skills in numerical analysis of large datasets, mathematical modelling and machine learning.

As part of her role, Praviga has contributed to a range of projects for both UK and overseas clients.

Praviga’s experience at ORH includes:

• Cleaning and manipulating emergency service data.
• Detailed geospatial and data analysis of incident and response workload data and GRS resourcing data.
• Producing model inputs for ORH’s in-house simulation and optimisation software.
• Optimising station locations to improve emergency response cover using ORH software.

Hannah has an academic background in mathematics, operational research and statistics, and studied statistical analysis, mathematical modelling and optimisation as part of her degree.

Since joining ORH in 2013, Hannah has been involved in a range of analysis and modelling reviews for UK and overseas ambulance clients, as well as patient transport and aeromedical services. She is an expert user of ORH’s simulation and optimisation programs in solving issues relating to service provision, and delivers high quality outcomes to clients and their stakeholders through consultation.

Hannah’s experience at ORH includes:

• Projecting future ambulance demand and modelling the implications for resource requirements
• Driving enhancements of ORH’s models, and providing training and modelling support to clients
• Communicating results to audiences of all levels from front-line staff to Council members
• A detailed understanding of patient transport and aeromedical operations, in addition to paramedic services.
• Involvement as project manager or lead consultant in ORH’s Canadian paramedic projects since 2013, with a focus on establishing 10-year master plans

With a background in astrophysics, David has developed strong modelling skills, which he has built upon since joining ORH. David contributes to projects through his ability to manipulate large datasets, model validation techniques and scenario modelling.

David’s experience at ORH includes:

• Detailed analysis and mapping of CAD datasets from both UK and Canadian-based services
• Creating and validating simulation models using in-house modelling software
• Further developing and maintaining the company tools that utilise Python programming languag

Jared brings over thirty years of experience in policing to support ORH and their clients. With considerable operational and strategic proficiency as a Senior Leader in the Police Service, he is able to understand the pressures faced by, and the needs of, a wide range of clients.

With a strong background in evidence-based policing, programme management, leadership and coaching, Jared’s subject matter expertise is utilised to facilitate an operational understanding in delivering a professional approach to programmes and projects.

Jared’s experience includes:

• Programme management for a large Regional Police Service Programme, ensuring that the requirements of the National (UK) Police Service were achieved
• Leading large departments and programmes, resulting in improved efficiency, effectiveness, and performance
• An understanding of big data and the importance of an evidence base to inform decision making, achieved through a Masters degree in Applied Criminology (Evidence Based Policing and Police Management) at Cambridge University
• Strategic command of several mission-critical policing events

Harry joined ORH with a strong quantitative background, after previously spending a year with the company on placement. With a degree in Mathematics, Harry has particular expertise Probability theory; studying Stochastic Systems and Simulation, Markov Processes, and Graph Theory. Harry has developed skills in Python and utilises them for analytical and modelling processes.

Harry’s experience at ORH includes:

• Processing and analysis of emergency service datasets
• Conducting fire cover reviews
• Assisting services with spatial optimisation and site searches
• Developing the ORH tools for automation and analysis improvement

Rebecca manages ORH’s work for Sport England and Sport Scotland in supporting the delivery of the Facilities Planning Model (FPM). This involves engaging with stakeholders in local authorities, working with the latest population projections and modelling sports facility provision.

Rebecca has experience in working with sport national governing bodies (NGBs) and turning their requirements into a scope. She is experienced in applying ORH’s optimisation model, OGRE, to help planners at sports bodies make difficult decisions about facility investment priorities based on public access and participation.

Rebecca has used her skills in cartography and GIS to develop ORH’s use of road networks and routing software in the formation of travel time matrices. She has also used public transport travel times to provide a more accurate picture of access to vaccination centres in London when compared to drive times.

To deliver projects for sports bodies, Rebecca has developed the following processes from a variety of large datasets:

• Demand for different sports calculated from Sports England’s Active Lives survey and the Scottish Health survey from analysis of participation and frequency trends.
• Sport user profiles, based on sex, age and car ownership data from the Office of National Statistics (ONS) data and deprivation from the Department for Levelling Up, Housing and Communities index.
• Parameters for facilities from centre-based surveys of users, such as the National Benchmark Service and Moving Communities (Sport England), for travel times, activity durations, and facility usage by time of day.
• Bespoke geographical population distributions from local authority housing allocations with proposed access roads.

Since joining ORH Tom has worked on projects for a range of emergency services in the UK and overseas. His contribution has involved using his proficiency in data analysis, mapping and modelling.

During his degree, he spent time creating inputs for simulation and forecasting models, whilst developing a good understanding of large datasets.

Tom’s experience at ORH includes:

• Cleaning and manipulation of large datasets
• Producing inputs for ORH’s in-house simulation and optimisation software
• Using Geographical Information Systems (GIS) to calibrate travel-times

Alastair has an academic background in audio technology and bioacoustic simulations. Since joining in 2024, he has used his experience in physical modelling and UX design to enhance and maintain ORH’s simulation tools.

Alastair’s experience at ORH includes:

• Working with consultants and developers to improve and extend simulation models
• Developing desktop and cloud-based User Interfaces
• Enhancing model input validation